Brand Management || Recom LMS

Course Details

Branding
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Brand Management

By Michael Molenaar
10/Aug/2025
2 Students

Course Description

In today’s hyper-competitive marketplace, brands are more than logos or slogans—they are powerful business assets that shape customer perceptions, loyalty, and long-term profitability.

This Brand Management course equips marketing professionals with the skills, frameworks, and strategic insights to build, grow, and protect strong brands in local and global contexts. Through practical assignments, case studies, and brand audits, learners will explore the entire lifecycle of a brand—from planning and integration to measurement, architecture, growth, and revitalisation.

The course integrates Ghanaian and African market realities with global best practices, ensuring learners can translate theory into meaningful, real-world impact.

Why Learn Brand Management?

Strong brands:

Command premium pricing
Create loyal customer communities
Drive sustainable business growth
Influence culture, policy, and societal change

In Ghana’s rapidly evolving market—where consumer preferences shift quickly, and competition is fierce—brand managers must be skilled at both strategic positioning and purpose-led brand storytelling. This course will prepare you to do exactly that, enabling you to manage brands that resonate with customers and stakeholders alike.