Integrated Marketing Communications (IMC) || Recom LMS

Course Details

Integrated Marketing Communications (IMC)
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Integrated Marketing Communications (IMC)

By Michael Molenaar
26/Aug/2025
7 Students

Course Description

Marketing today is no longer about fragmented campaigns—it’s about delivering a unified brand message across every customer touchpoint. Integrated Marketing Communications (IMC) equips professionals with the tools, strategies, and skills to design, implement, and evaluate cohesive, multi-channel marketing programs that drive awareness, engagement, and action.

This course covers the full IMC process—from the communication mix and campaign planning to workflow management, channel strategy, budgeting, and evaluation—while embedding the latest digital, data, and creative practices. You will learn how to align communication objectives with brand goals, create a seamless customer experience across channels, and measure the true impact of integrated campaigns.

Why Learn Integrated Marketing Communications (IMC)?

· IMC is now essential to achieve brand consistency and maximise ROI in a multi-channel world

· Master how to combine traditional, digital, and experiential communication tools effectively

· Understand planning integration, profitability, and brand personality within campaigns

· Build confidence in managing agencies, teams, and workflow processes

· Gain skills that are highly transferable to advertising, brand management, PR, digital marketing, and corporate communications roles