
Selling and Sales Management
Course Description
Course Description
Selling is the lifeblood of every business, and sales management ensures it thrives. This course provides a comprehensive, practical, and strategic understanding of personal selling, key account management, relationship selling, sales planning, and leadership in sales environments.
You’ll learn how to design winning sales strategies, manage high-performing sales teams, integrate technology into sales operations, and close deals ethically and effectively in both local and global markets. The course blends Ghanaian/African business realities with global sales best practices, ensuring you can perform at the highest professional standard.
Why Learn Selling & Sales Management?
· Sales is the primary driver of business revenue and growth
· Skilled sales managers are in high demand across industries
· Learn to build trust, close deals, and manage relationships effectively
· Gain competitive skills for leadership roles in sales and marketing
· Understand how to integrate ethical selling with digital tools and CRM systems
